I am Edward Whitehead
CTO, Architect Product Leader, & Start-up Founder.
Strategic Technical Leader with over 20 years of commercial experience bridging business strategy and engineering execution.
- RemoteWorldwide collaboration
- South East AsiaThailand, Malaysia, Vietnam
- South AfricaCape Town
Core Skills & Key Highlights
Core capabilities that drive real-world delivery
Strategic Leadership
Fractional CTO, Technical Due Diligence, Vendor Management, Remote Team Orchestration, Board-Level Reporting.
Architecture & Cloud
Enterprise Modernisation, Domain-Driven Design (DDD), Microservices, Azure DevOps, Firebase, Serverless Architecture.
Product Strategy
Product Lifecycle Management (PLM), MVP-to-Scale Roadmapping, Go-to-Market (GTM) Execution, Agile/Scrum Governance.
Technical Stack
.NET MAUI / Xamarin, C#, Next.js, React, Node.js, MongoDB, Postgres, Flutter, AI Agentic Workflows (LLM Integration).
Key Highlights
- Product Development & SaaS: Strategic Technical Leader with over 20 years of commercial experience bridging business strategy and engineering execution.
- Full-Stack: Expert in TypeScript, React, Next.js 15, Node.js, Firebase, MongoDB, PostgreSQL, AWS, Azure, Docker, Kubernetes, and cross-platform mobile development (Flutter, .NET MAUI, Kotlin).
- AI & Systems Architecture: Architect AI-driven solutions with production-ready modular systems supporting microservices, extensibility, and enterprise-scale operations.
- Open-Source & Developer Advocacy: Published SDKs, plugin frameworks, and CLI tools (e.g., Echo CLI) fostering community growth and developer adoption.
- Fractional CTO & Strategy: Led technical vision, roadmap planning, investor relations, and go-to-market strategies for multiple startups and ventures.
- Creative & Marketing: Crafted brand narratives, pitch decks, animated explainers, social media campaigns, and landing pages to drive product adoption and community engagement.
Experience
Co-Founder & CTO
- Executive Leadership: Serve as the chief technical decision-maker for an industry-first subscription health platform, translating business goals into a scalable engineering roadmap.
- Technical Governance: Orchestrate the entire technical lifecycle, managing resource allocation and enforcing architectural standards for platform launch.
Notable Achievements: - Currently building out the MVP for launch in early 2026 with AI-powered booking optimization.
Founder & Lead Architect
- AI Command Strategy: Designed the product roadmap for a modular AI command centre, identifying key market gaps in workflow automation and agentic orchestration.
- Ecosystem Development: Launched a two-sided plugin marketplace and public SDK, driving third-party developer engagement.
Skills: Lead Architect · AI Innovation
Notable Achievements: - Independently architected and deployed a fully functional AI platform MVP from concept to production. - Successfully executed go-to-market strategy with strong community adoption and developer engagement.
Founder & Product Strategist
- Thought Leadership: Created the "Unified Agentic Software Development Lifecycle" (U-ASDLC), a commercial certification framework establishing new standards for AI-driven delivery.
Skills: Product Leadership · AI Education · Certification Framework · Product Strategy · Content Creation · Thought Leadership · Instructional Design
Principal Mobile Software Architect
- Legacy Modernisation Strategy: Spearheaded the high-risk migration of core mobile infrastructure from Xamarin to .NET MAUI, extending the product lifecycle by 5+ years and ensuring long-term OS compatibility.
- Product Innovation (AI/IoT): Conceptualised and delivered "Sentinel," a security product integrating Deep Learning (Facial Recognition) and NFC technology, opening new revenue streams in the security sector.
- Operational Excellence: Overhauled a stagnant release pipeline by implementing Azure CI/CD workflows, reducing deployment friction and ensuring consistent delivery to App Stores.
- Stakeholder Management: Served as the primary bridge between business stakeholders and engineering, translating complex operational requirements into executable technical specifications.
Skills: Legacy Modernisation Strategy · • Product Innovation (AI/IoT) · Operational Excellence · Stakeholder Management
Notable Achievements: - Directed the technical roadmap for an enterprise mobile workforce management SaaS, focusing on legacy modernisation.
Founder & Lead Architect
- Strategic Pivot: Guided the product evolution from a simple gratuity app to a global payment gateway, incorporating Blockchain/Web3 capabilities to capture new market segments.
Skills: Leadership · Strategic Pivot
Solutions Architect (Consultant)
- Technical Due Diligence: Conducted comprehensive architectural reviews of client systems, producing expert reports on system health, scalability risks, and upgrade paths.
- Strategic Advisory: Advised corporate leadership on architectural patterns to mitigate technical debt and align IT infrastructure with long-term business goals.
Skills: Solution Architecture · Technical Due Diligence · Strategic Advisory
Notable Achievements: - Provided high-level architectural advisory and due diligence services for corporate clients in the UK and South Africa..
Senior Mobile Lead (Turnaround Consultant)
- Project Turnaround: Diagnosed and resolved critical architectural bottlenecks in a client-facing application, eliminating frequent crashes and performance lags that were jeopardising the client relationship.
- Architectural Standardisation: Enforced MVVM design patterns and refactored legacy codebases to support complex features like NFC integration and AI-driven beauty recommendations.
Skills: Project Turnaround · Architectural Standardisation
Notable Achievements: - Recruited to rescue a failing mobile initiative for a client in the beauty industry (IIAA).
Technical Delivery Lead & Subject Matter Expert
- Enterprise Architecture: Served as the Subject Matter Expert (SME) for cloud-based insurance solutions (Sanlam), designing scalable architectures for high-volume booking systems.
- DevOps Transformation: Engineered Azure DevOps pipelines using YAML, automating build processes that significantly reduced manual deployment errors and increased release velocity.
Skills: Enterprise Architecture · DevOps Transformation
Notable Achievements: - Led technical delivery and cloud architecture for major insurance and on-demand service clients.
Career Break
- Took planned time off to start an events business and upskill in Angular, .NET Core and cloud technologies.
Mobile Software Architect / Senior Application Developer
- Strategic Roadmapping: Oversaw the end-to-end product lifecycle for national logistics applications, prioritising features based on regulatory constraints and operational impact.
- Performance Optimisation: Architected backend improvements that increased data transfer speeds by 200%, directly supporting rapid operational scaling.
- User Experience Impact: Delivered a comprehensive UX overhaul that resulted in a 70% increase in application adoption and usage.
- Vendor Management: Directed external vendors in the complex porting of legacy Windows Mobile applications to modern platforms, ensuring delivery within scope and budget.
Skills: Strategic Roadmapping · Performance Optimisation · User Experience Impact · Vendor Management
Notable Achievements: - Managed the product roadmap and technical execution for national courier applications.
About Me
Strategic Technical Leader with over 20 years of commercial experience bridging business strategy and engineering execution. Expert in directing complex legacy modernisations, defining enterprise product roadmaps, and architecting scalable AI-driven platforms.
- proven track record of acting as a Fractional CTO and Lead Architect for high-growth startups and global enterprises (FedEx, Sanlam).
- Specialist in AI & Cloud Architecture, including agentic orchestration, Azure/Firebase ecosystems, and cross-platform mobile frameworks.
- Senior-level proficiency in Systems Architecture and Technical Strategy, offering two decades of hands-on leadership equivalent to a Master’s level qualification.
Core Expertise:
- Full-Stack Engineering: TypeScript, React, Next.js 15, Node.js, Firebase, MongoDB, PostgreSQL, AWS, Azure, Docker, Kubernetes
- AI & Systems Architecture: Multi-agent AI systems, plugin ecosystems, modular microservices, and enterprise-scale automation
- Product Leadership: End-to-end SaaS platform development, go-to-market strategy, team leadership, and thought leadership positioning
- Fractional CTO Services: Technical vision, roadmap planning, investor relations, and organizational scaling
Notable Ventures:
- SubSeat: AI-enhanced subscription booking platform for beauty services (SaaS, early 2026 launch)
- Qirvo: AI command platform with plugin marketplace and Echo CLI agent for developers
- Orchestra-AI: Commercial certification framework for AI-integrated software delivery lifecycle (U-ASDLC)
I have a proven track record architecting scalable systems, building multi-agent AI workflows, publishing open-source SDKs, and managing investor relations. I excel at leading distributed teams, integrating emerging technologies (AI, IoT, blockchain), and transforming product vision into market-ready solutions.
Team Leadership
Product & GTM
Architecture
AI Innovation
Total
Featured Projects
A snapshot of initiatives, product launches, and architecture work.
Qirvo - AI Life Dashboard
An AI-powered life dashboard designed to manage various aspects of life. It uses AI to deliver intelligent analysis of tasks, health, projects, and more.
View projectViolt – Unified AI-Powered Smart Home Platform
A unified AI-powered smart home automation platform combining local control and cloud-based intelligence for privacy-first, predictive home automation.
View projectEcho AI Dev Agent – Autonomous Developer Assistant
An autonomous AI developer agent that analyzes, repairs, tests, and commits code automatically through GitHub PRs and n8n workflows.
View projectViolt Robotics
Integration of the Hugging Face Reachy Mini robot into the Violt Core ecosystem, enabling voice, gesture, and AI-based control through ROS2 and MQTT.
View projectCommand Agent – AI Productivity CLI & Dashboard
AI-powered CLI and dashboard that unify development, automation, and project orchestration.
View projectAPI Nexus – Universal API Management Platform
API Nexus unifies API management, monitoring, and monetization into one developer-first SaaS platform.
View project
Comeback Dashboard — Demo Admin Dashboard
A responsive, accessible admin dashboard demo showcasing modern Next.js architecture, TypeScript, Tailwind CSS, server actions, and production-ready deployment on Vercel.
View projectViola – Cross‑Platform Motivational Wellbeing App
Viola is a bubble‑pop styled wellbeing platform for gratitude journaling (with photos), motivational quotes, and mental health tracking—delivered across web and a companion Expo mobile app.
View projectFeatured Blog Posts
Latest insights, tutorials, and thoughts on technology and development.
AI Governance for Engineering Teams, Making Automation Safe and Useful
How to introduce AI into complex delivery environments without increasing risk or chaos.
Read moreStability Before Speed, Why Busy Teams Stall and How to Fix It
Why delivery velocity collapses under complexity and how stabilisation unlocks sustainable speed for engineering teams.
Read moreI Am a Self-Taught Software Engineer — And That Is Not a Weakness
A candid reflection on impostor syndrome, self-taught engineering, and why building real systems matters more than perfect interviews.
Read moreBuilding Subseat: Subscription Booking for Beauty & Wellness
A behind-the-scenes look at the product and engineering work I’m leading at Subseat: subscription-based booking that helps customers keep their favourite slots and helps businesses grow predictable recurring revenue.
Read moreLet’s Build Something Together
Available for remote engagements across time zones.
Ready to modernize your platform, ship an AI-driven product, or accelerate a multi-platform rollout? Drop a note and I’ll follow up with a tailored plan and next steps.

