I am Edward Whitehead

VISIONARY, PRODUCT LEADER, AND START-UP FOUNDER.

Visionary Technical Product Leader and Architect with 20+ years of experience bridging the gap between business strategy and engineering execution.

  • RemoteWorldwide collaboration
  • South East AsiaThailand, Malaysia, Vietnam
  • South AfricaCape Town

Core Skills & Key Highlights

Core capabilities that drive real-world delivery

Languages

C#, .NET, .NET MAUI, Xamarin Forms, Jetpack Compose/Kotlin, React, Next.js, Flutter/Dart, TypeScript, HTML, CSS, Python (Basic – FastAPI), YAML

Cloud & DevOps

Azure DevOps, Azure CI/CD Pipelines, Azure Cognitive Services, GitHub, Vercel, Firebase

Architecture

Mobile & Web Solution Architecture, SaaS, Microservices, API Development

Tools

Figma, Canva, VSCode, Windsurf, AI/LLM Tools (OpenAI, Gemini, OpenRouter, Ollma, LM Studio and Vibe Coding)

Soft Skills

Management, Leadership, Product Management, Mentoring, Vendor Management, Technical Documentation, HR & Performance Management

Key Highlights

  • Product Development & SaaS: 20+ years building scalable SaaS platforms from concept to production, including AI-powered systems (Qirvo, Viola), mobile apps, CLIs, and plugin marketplaces that drive adoption.
  • Full-Stack Engineering: Expert in TypeScript, React, Next.js 15, Node.js, Firebase, MongoDB, PostgreSQL, AWS, Azure, Docker, Kubernetes, and cross-platform mobile development (Flutter, .NET MAUI, Kotlin).
  • AI & Systems Architecture: Architect AI-driven solutions with production-ready modular systems supporting microservices, extensibility, and enterprise-scale operations.
  • Open-Source & Developer Advocacy: Published SDKs, plugin frameworks, and CLI tools (e.g., Echo CLI) fostering community growth and developer adoption.
  • Fractional CTO & Strategy: Led technical vision, roadmap planning, investor relations, and go-to-market strategies for multiple startups and ventures.
  • Creative & Marketing: Crafted brand narratives, pitch decks, animated explainers, social media campaigns, and landing pages to drive product adoption and community engagement.

Experience

Co-Founder & CTO

SubSeat – RemoteJune 2025 – Present
  • Co-founder and CTO of SubSeat, an AI-enhanced subscription-based booking platform for beauty services—a Netflix-like experience for booking appointments.
  • Leading all technical architecture, platform development, and product strategy from MVP to production launch (early 2026).
  • Building scalable SaaS infrastructure with AI-driven features for customer insights, scheduling optimization, and supplier management.

Skills: CTO · Lead Architect · Next.js · AI Integration · Product Lifecycle Management · PostgreSQL · Supabase · Vercel · Go-to-Market Strategy · Full Stack Developer

Notable Achievements: - Currently building out the MVP for launch in early 2026 with AI-powered booking optimization.

Founder & Lead Architect

Qirvo – RemoteJune 2025 – Present
  • Founded and architected Qirvo, an AI-powered command platform connecting apps, devices, and workflows with intelligent automation.
  • Designed and built a plugin marketplace enabling developers to create and monetize plugins via the Qirvo SDK, fostering ecosystem growth.
  • Engineered Echo CLI, an advanced AI-driven developer tool featuring autonomous task execution, contextual memory, and GitHub integration.
  • Implemented layered memory architecture in MongoDB supporting multi-agent AI systems with persistent context and learning capabilities.
  • Led full go-to-market execution: beta testing, community campaigns, LinkedIn outreach, and open-source initiatives.
  • Designed product positioning, branding, pitch decks, and investor relations materials.

Skills: Lead Architect · AI Innovation · Next.js · Node.js · MongoDB · Command Line Interface · Mantine · Go-to-Market Strategy · Full Stack Developer · Plugin Ecosystem

Notable Achievements: - Independently architected and deployed a fully functional AI platform MVP from concept to production. - Successfully executed go-to-market strategy with strong community adoption and developer engagement.

Founder, Author & Product Lead

Orchestr-ai – RemoteDecember 2025 – Present
  • Founder and creator of Orchestr-ai, a commercial certification framework for AI-driven software delivery.
  • Conceived and launched the Unified Agentic Software Development Lifecycle (U-ASDLC), a groundbreaking certification positioning you as a thought leader in AI-integrated SDLC.
  • Owned end-to-end product backlog, defining user stories for learners, instructors, and assessors with comprehensive certification governance model.
  • Developed monetization strategy including tiered pricing, certification positioning, and targeted audience segmentation for developers and architects.

Skills: Product Leadership · AI Education · Certification Framework · Product Strategy · Content Creation · Thought Leadership · Instructional Design

Notable Achievements: - Authored the U-ASDLC, a proprietary certification framework addressing the intersection of AI agents and software delivery lifecycle management.

Software Developer

SmartTask – RemoteDecember 2021 – November 2025
  • Led technical modernization, upgrading legacy Xamarin Forms solution to .NET MAUI, enabling latest Android/iOS OS support.
  • Spearheaded UI/UX overhaul with modern design patterns, significantly improving user adoption and engagement.
  • Architected and delivered Sentinel, a native AI-powered mobile application using Jetpack Compose and Kotlin with Microsoft Cognitive Services for facial recognition.
  • Implemented advanced mobile features: NFC scanning, biometric authentication (facial recognition), QR code integration across applications.
  • Unblocked production deployments after prolonged system stagnation through critical platform modernization.

Skills: Azure DevOps · C# · .NET MAUI · Xamarin Products · Microsoft Azure · Jetpack Compose · Kotlin · Mobile Developer · AI Integration

Notable Achievements: - Modernized the codebase enabling the company to target the latest iOS and Android platforms and support new feature development.

Founder & Lead Architect

Payment Bee Inc. – RemoteAugust 2021 – June 2025
  • Founded and led Payment Bee, a fintech platform for payment orchestration and digital wallet services targeting the restaurant and hospitality verticals.
  • Architected full-stack application with Flutter for mobile UI, backend services, and payment processing infrastructure.
  • Pioneered blockchain-integrated payment processing with Go, Python, Solidity, and Web3 technologies.
  • Positioned Payment Bee as one of South Africa's first crypto-payment processing platforms with blockchain capabilities.
  • Directed product strategy, brand development, and team leadership across all technical and business domains.

Skills: Leadership · Ethereum · Blockchain · Programming · Web Development · Team Management · Smart Contracts · Flutter · Web3 · Startup Leadership · Full Stack Development

Notable Achievements: - Positioned PayBee to become one of South Africa's first Crypto-integrated payment processing platforms with blockchain capabilities.

Software Developer (Contract)

Thinkology – RemoteOctober 2021 – November 2021
  • Took over the development of a mobile application project for a beauty industry client (IIAA).
  • Implemented NFC features, refactored to MVVM architecture, and resolved critical performance bottlenecks.
  • Improved UI responsiveness by implementing advanced asynchronous patterns, eliminating application hangs and crashes.

Skills: Xamarin · Programming · Mobile Application Development · Xamarin Products · Agile Application Development · Software Development · Mobile Development

Notable Achievements: - Successfully refactored codebase to MVVM pattern and improved performance by 15-20% through advanced asynchronous patterns.

Senior Software Developer (Contract)

AZ Consulting – RemoteMarch 2021 – April 2022
  • Led architectural reviews and solution modernization in Xamarin Forms for enterprise clients in UK and South Africa.
  • Produced comprehensive technical assessments and participated in senior technical interviews.
  • Advised on mobile application architecture best practices and migration strategies.

Skills: Solution Architecture · Azure DevOps · C# · Programming · Mobile Application Development · Xamarin Products · Leadership · Software Development

Notable Achievements: - Successfully conducted architectural assessments and delivered modernization strategies for multiple enterprise mobile solutions.

Senior Software Developer

Bumblebee Cape Town – RemoteOctober 2019 – September 2021
  • Team Lead for cloud-based insurance solution development (C#, .NET Core, Angular, Azure cloud infrastructure).
  • Designed and implemented comprehensive Azure DevOps pipelines with YAML for CI/CD automation.
  • Led technical modernization of MobeeWash mobile car wash booking system to Ionic framework.
  • Served as Subject Matter Expert (SME) for architecture patterns, modernization strategies, and technology consulting.

Skills: Azure DevOps · JavaScript · .NET Framework · C# · Programming · Mobile Development · AngularJS · Microsoft Azure · Leadership · Full Stack Development

Notable Achievements: - Successfully led deployment of Sanlam insurance application to production after implementing critical architecture improvements.

Senior Software Developer (Contract)

iOCO – Cape Town, South AfricaApril 2019 – October 2019
  • Led development of Sanlam mobile app (Progressive Web App deployed to Android/iOS via Capacitor framework).
  • Delivered enterprise-grade mobile application within aggressive two-sprint timeline for new division.
  • Designed scalable hybrid mobile architecture supporting responsive design across devices and platforms.

Skills: Azure DevOps · JavaScript/TypeScript · .NET Framework · C# · Programming · Mobile Application Development · API Development · AngularJS · Microsoft Azure · Leadership · Full Stack Development

Notable Achievements: - Delivered first enterprise mobile app for division within compressed timeline while maintaining quality standards.

Career Break

January 2018 – March 2019
  • Took planned time off to start an events business and upskill in Angular, .NET Core and cloud technologies.

Mobile Software Architect / Senior Application Developer

FedEx – Johannesburg, South AfricaJune 2010 – March 2018
  • IT Lead for Mobility and Customs Clearance division (Southern Africa region, 8+ years).
  • Architected migration of legacy customs clearance system to modern SaaS cloud solution, improving efficiency and compliance.
  • Engineered and launched courier mobile application adopted nationally, enabling real-time tracking and delivery optimization.
  • Achieved 200% improvement in data transfer speeds through client/server architecture redesign and optimization.
  • Directed vendor engagement and technical oversight for legacy Windows Mobile app migration to modern Xamarin framework.

Skills: .NET Framework · C# · Programming · Mobile Application Development · API Development · Windows Mobile · Full Stack Development · System Architecture

Notable Achievements: - Frontend UI enhancements increased application usage by 70% compared to legacy system. Backend optimizations improved data transfer speeds by 200% through advanced architecture patterns.

About Me

I am a Visionary Technical Product Leader with 20+ years of experience bridging business strategy and engineering execution. Currently serving as Co-Founder & CTO of SubSeat, Founder & Lead Architect of Qirvo (AI-powered command platform), and Founder, Author & Product Lead of Orchestr-ai (AI-driven SDLC certification framework).

Core Expertise:

  • Full-Stack Engineering: TypeScript, React, Next.js 15, Node.js, Firebase, MongoDB, PostgreSQL, AWS, Azure, Docker, Kubernetes
  • AI & Systems Architecture: Multi-agent AI systems, plugin ecosystems, modular microservices, and enterprise-scale automation
  • Product Leadership: End-to-end SaaS platform development, go-to-market strategy, team leadership, and thought leadership positioning
  • Fractional CTO Services: Technical vision, roadmap planning, investor relations, and organizational scaling

Notable Ventures:

  • SubSeat: AI-enhanced subscription booking platform for beauty services (SaaS, early 2026 launch)
  • Qirvo: AI command platform with plugin marketplace and Echo CLI agent for developers
  • Orchestr-ai: Commercial certification framework for AI-integrated software delivery lifecycle (U-ASDLC)

I have a proven track record architecting scalable systems, building multi-agent AI workflows, publishing open-source SDKs, and managing investor relations. I excel at leading distributed teams, integrating emerging technologies (AI, IoT, blockchain), and transforming product vision into market-ready solutions.

35%

Team Leadership

30%

Product & GTM

25%

Architecture

10%

AI Innovation

100%

Total

Featured Projects

A snapshot of initiatives, product launches, and architecture work.

Qirvo - AI Life Dashboard
FeaturedAI & Web Development

Qirvo - AI Life Dashboard

An AI-powered life dashboard designed to manage various aspects of life. It uses AI to deliver intelligent analysis of tasks, health, projects, and more.

View project
Violt – Unified AI-Powered Smart Home Platform
FeaturedIoT & AI

Violt – Unified AI-Powered Smart Home Platform

A unified AI-powered smart home automation platform combining local control and cloud-based intelligence for privacy-first, predictive home automation.

View project
Echo AI Dev Agent – Autonomous Developer Assistant
FeaturedAI & DevOps

Echo AI Dev Agent – Autonomous Developer Assistant

An autonomous AI developer agent that analyzes, repairs, tests, and commits code automatically through GitHub PRs and n8n workflows.

View project
Violt Robotics
FeaturedAI & Robotics

Violt Robotics

Integration of the Hugging Face Reachy Mini robot into the Violt Core ecosystem, enabling voice, gesture, and AI-based control through ROS2 and MQTT.

View project
Command Agent – AI Productivity CLI & Dashboard
FeaturedDeveloper Tools

Command Agent – AI Productivity CLI & Dashboard

AI-powered CLI and dashboard that unify development, automation, and project orchestration.

View project
API Nexus – Universal API Management Platform
FeaturedSaaS & Developer Tools

API Nexus – Universal API Management Platform

API Nexus unifies API management, monitoring, and monetization into one developer-first SaaS platform.

View project
Comeback Dashboard — Demo Admin Dashboard
FeaturedDemo & UI

Comeback Dashboard — Demo Admin Dashboard

A responsive, accessible admin dashboard demo showcasing modern Next.js architecture, TypeScript, Tailwind CSS, server actions, and production-ready deployment on Vercel.

View project
Viola – Cross‑Platform Motivational Wellbeing App
FeaturedWellbeing & Productivity

Viola – Cross‑Platform Motivational Wellbeing App

Viola is a bubble‑pop styled wellbeing platform for gratitude journaling (with photos), motivational quotes, and mental health tracking—delivered across web and a companion Expo mobile app.

View project
View All Projects

Let’s Build Something Together

Available for remote engagements across time zones.

Ready to modernize your platform, ship an AI-driven product, or accelerate a multi-platform rollout? Drop a note and I’ll follow up with a tailored plan and next steps.

Email

ed.surreal@gmail.com

Buy me a coffee

Buy me a coffee QR code

Location

Based Remotely