I am Edward Whitehead
VISIONARY, PRODUCT LEADER, AND START-UP FOUNDER.
Visionary Technical Product Leader and Architect with 20+ years of experience bridging the gap between business strategy and engineering execution.
- RemoteWorldwide collaboration
- South East AsiaThailand, Malaysia, Vietnam
- South AfricaCape Town
Core Skills & Key Highlights
Core capabilities that drive real-world delivery
Languages
C#, .NET, .NET MAUI, Xamarin Forms, Jetpack Compose/Kotlin, React, Next.js, Flutter/Dart, TypeScript, HTML, CSS, Python (Basic – FastAPI), YAML
Cloud & DevOps
Azure DevOps, Azure CI/CD Pipelines, Azure Cognitive Services, GitHub, Vercel, Firebase
Architecture
Mobile & Web Solution Architecture, SaaS, Microservices, API Development
Tools
Figma, Canva, VSCode, Windsurf, AI/LLM Tools (OpenAI, Gemini, OpenRouter, Ollma, LM Studio and Vibe Coding)
Soft Skills
Management, Leadership, Product Management, Mentoring, Vendor Management, Technical Documentation, HR & Performance Management
Key Highlights
- Product Development & SaaS: 20+ years building scalable SaaS platforms from concept to production, including AI-powered systems (Qirvo, Viola), mobile apps, CLIs, and plugin marketplaces that drive adoption.
- Full-Stack Engineering: Expert in TypeScript, React, Next.js 15, Node.js, Firebase, MongoDB, PostgreSQL, AWS, Azure, Docker, Kubernetes, and cross-platform mobile development (Flutter, .NET MAUI, Kotlin).
- AI & Systems Architecture: Architect AI-driven solutions with production-ready modular systems supporting microservices, extensibility, and enterprise-scale operations.
- Open-Source & Developer Advocacy: Published SDKs, plugin frameworks, and CLI tools (e.g., Echo CLI) fostering community growth and developer adoption.
- Fractional CTO & Strategy: Led technical vision, roadmap planning, investor relations, and go-to-market strategies for multiple startups and ventures.
- Creative & Marketing: Crafted brand narratives, pitch decks, animated explainers, social media campaigns, and landing pages to drive product adoption and community engagement.
Experience
Co-Founder & CTO
- Co-founder and CTO of SubSeat, an AI-enhanced subscription-based booking platform for beauty services—a Netflix-like experience for booking appointments.
- Leading all technical architecture, platform development, and product strategy from MVP to production launch (early 2026).
- Building scalable SaaS infrastructure with AI-driven features for customer insights, scheduling optimization, and supplier management.
Skills: CTO · Lead Architect · Next.js · AI Integration · Product Lifecycle Management · PostgreSQL · Supabase · Vercel · Go-to-Market Strategy · Full Stack Developer
Notable Achievements: - Currently building out the MVP for launch in early 2026 with AI-powered booking optimization.
Founder & Lead Architect
- Founded and architected Qirvo, an AI-powered command platform connecting apps, devices, and workflows with intelligent automation.
- Designed and built a plugin marketplace enabling developers to create and monetize plugins via the Qirvo SDK, fostering ecosystem growth.
- Engineered Echo CLI, an advanced AI-driven developer tool featuring autonomous task execution, contextual memory, and GitHub integration.
- Implemented layered memory architecture in MongoDB supporting multi-agent AI systems with persistent context and learning capabilities.
- Led full go-to-market execution: beta testing, community campaigns, LinkedIn outreach, and open-source initiatives.
- Designed product positioning, branding, pitch decks, and investor relations materials.
Skills: Lead Architect · AI Innovation · Next.js · Node.js · MongoDB · Command Line Interface · Mantine · Go-to-Market Strategy · Full Stack Developer · Plugin Ecosystem
Notable Achievements: - Independently architected and deployed a fully functional AI platform MVP from concept to production. - Successfully executed go-to-market strategy with strong community adoption and developer engagement.
Founder, Author & Product Lead
- Founder and creator of Orchestr-ai, a commercial certification framework for AI-driven software delivery.
- Conceived and launched the Unified Agentic Software Development Lifecycle (U-ASDLC), a groundbreaking certification positioning you as a thought leader in AI-integrated SDLC.
- Owned end-to-end product backlog, defining user stories for learners, instructors, and assessors with comprehensive certification governance model.
- Developed monetization strategy including tiered pricing, certification positioning, and targeted audience segmentation for developers and architects.
Skills: Product Leadership · AI Education · Certification Framework · Product Strategy · Content Creation · Thought Leadership · Instructional Design
Notable Achievements: - Authored the U-ASDLC, a proprietary certification framework addressing the intersection of AI agents and software delivery lifecycle management.
Software Developer
- Led technical modernization, upgrading legacy Xamarin Forms solution to .NET MAUI, enabling latest Android/iOS OS support.
- Spearheaded UI/UX overhaul with modern design patterns, significantly improving user adoption and engagement.
- Architected and delivered Sentinel, a native AI-powered mobile application using Jetpack Compose and Kotlin with Microsoft Cognitive Services for facial recognition.
- Implemented advanced mobile features: NFC scanning, biometric authentication (facial recognition), QR code integration across applications.
- Unblocked production deployments after prolonged system stagnation through critical platform modernization.
Skills: Azure DevOps · C# · .NET MAUI · Xamarin Products · Microsoft Azure · Jetpack Compose · Kotlin · Mobile Developer · AI Integration
Notable Achievements: - Modernized the codebase enabling the company to target the latest iOS and Android platforms and support new feature development.
Founder & Lead Architect
- Founded and led Payment Bee, a fintech platform for payment orchestration and digital wallet services targeting the restaurant and hospitality verticals.
- Architected full-stack application with Flutter for mobile UI, backend services, and payment processing infrastructure.
- Pioneered blockchain-integrated payment processing with Go, Python, Solidity, and Web3 technologies.
- Positioned Payment Bee as one of South Africa's first crypto-payment processing platforms with blockchain capabilities.
- Directed product strategy, brand development, and team leadership across all technical and business domains.
Skills: Leadership · Ethereum · Blockchain · Programming · Web Development · Team Management · Smart Contracts · Flutter · Web3 · Startup Leadership · Full Stack Development
Notable Achievements: - Positioned PayBee to become one of South Africa's first Crypto-integrated payment processing platforms with blockchain capabilities.
Software Developer (Contract)
- Took over the development of a mobile application project for a beauty industry client (IIAA).
- Implemented NFC features, refactored to MVVM architecture, and resolved critical performance bottlenecks.
- Improved UI responsiveness by implementing advanced asynchronous patterns, eliminating application hangs and crashes.
Skills: Xamarin · Programming · Mobile Application Development · Xamarin Products · Agile Application Development · Software Development · Mobile Development
Notable Achievements: - Successfully refactored codebase to MVVM pattern and improved performance by 15-20% through advanced asynchronous patterns.
Senior Software Developer (Contract)
- Led architectural reviews and solution modernization in Xamarin Forms for enterprise clients in UK and South Africa.
- Produced comprehensive technical assessments and participated in senior technical interviews.
- Advised on mobile application architecture best practices and migration strategies.
Skills: Solution Architecture · Azure DevOps · C# · Programming · Mobile Application Development · Xamarin Products · Leadership · Software Development
Notable Achievements: - Successfully conducted architectural assessments and delivered modernization strategies for multiple enterprise mobile solutions.
Senior Software Developer
- Team Lead for cloud-based insurance solution development (C#, .NET Core, Angular, Azure cloud infrastructure).
- Designed and implemented comprehensive Azure DevOps pipelines with YAML for CI/CD automation.
- Led technical modernization of MobeeWash mobile car wash booking system to Ionic framework.
- Served as Subject Matter Expert (SME) for architecture patterns, modernization strategies, and technology consulting.
Skills: Azure DevOps · JavaScript · .NET Framework · C# · Programming · Mobile Development · AngularJS · Microsoft Azure · Leadership · Full Stack Development
Notable Achievements: - Successfully led deployment of Sanlam insurance application to production after implementing critical architecture improvements.
Senior Software Developer (Contract)
- Led development of Sanlam mobile app (Progressive Web App deployed to Android/iOS via Capacitor framework).
- Delivered enterprise-grade mobile application within aggressive two-sprint timeline for new division.
- Designed scalable hybrid mobile architecture supporting responsive design across devices and platforms.
Skills: Azure DevOps · JavaScript/TypeScript · .NET Framework · C# · Programming · Mobile Application Development · API Development · AngularJS · Microsoft Azure · Leadership · Full Stack Development
Notable Achievements: - Delivered first enterprise mobile app for division within compressed timeline while maintaining quality standards.
Career Break
- Took planned time off to start an events business and upskill in Angular, .NET Core and cloud technologies.
Mobile Software Architect / Senior Application Developer
- IT Lead for Mobility and Customs Clearance division (Southern Africa region, 8+ years).
- Architected migration of legacy customs clearance system to modern SaaS cloud solution, improving efficiency and compliance.
- Engineered and launched courier mobile application adopted nationally, enabling real-time tracking and delivery optimization.
- Achieved 200% improvement in data transfer speeds through client/server architecture redesign and optimization.
- Directed vendor engagement and technical oversight for legacy Windows Mobile app migration to modern Xamarin framework.
Skills: .NET Framework · C# · Programming · Mobile Application Development · API Development · Windows Mobile · Full Stack Development · System Architecture
Notable Achievements: - Frontend UI enhancements increased application usage by 70% compared to legacy system. Backend optimizations improved data transfer speeds by 200% through advanced architecture patterns.
About Me
I am a Visionary Technical Product Leader with 20+ years of experience bridging business strategy and engineering execution. Currently serving as Co-Founder & CTO of SubSeat, Founder & Lead Architect of Qirvo (AI-powered command platform), and Founder, Author & Product Lead of Orchestr-ai (AI-driven SDLC certification framework).
Core Expertise:
- Full-Stack Engineering: TypeScript, React, Next.js 15, Node.js, Firebase, MongoDB, PostgreSQL, AWS, Azure, Docker, Kubernetes
- AI & Systems Architecture: Multi-agent AI systems, plugin ecosystems, modular microservices, and enterprise-scale automation
- Product Leadership: End-to-end SaaS platform development, go-to-market strategy, team leadership, and thought leadership positioning
- Fractional CTO Services: Technical vision, roadmap planning, investor relations, and organizational scaling
Notable Ventures:
- SubSeat: AI-enhanced subscription booking platform for beauty services (SaaS, early 2026 launch)
- Qirvo: AI command platform with plugin marketplace and Echo CLI agent for developers
- Orchestr-ai: Commercial certification framework for AI-integrated software delivery lifecycle (U-ASDLC)
I have a proven track record architecting scalable systems, building multi-agent AI workflows, publishing open-source SDKs, and managing investor relations. I excel at leading distributed teams, integrating emerging technologies (AI, IoT, blockchain), and transforming product vision into market-ready solutions.
Team Leadership
Product & GTM
Architecture
AI Innovation
Total
Featured Projects
A snapshot of initiatives, product launches, and architecture work.
Qirvo - AI Life Dashboard
An AI-powered life dashboard designed to manage various aspects of life. It uses AI to deliver intelligent analysis of tasks, health, projects, and more.
View projectViolt – Unified AI-Powered Smart Home Platform
A unified AI-powered smart home automation platform combining local control and cloud-based intelligence for privacy-first, predictive home automation.
View projectEcho AI Dev Agent – Autonomous Developer Assistant
An autonomous AI developer agent that analyzes, repairs, tests, and commits code automatically through GitHub PRs and n8n workflows.
View projectViolt Robotics
Integration of the Hugging Face Reachy Mini robot into the Violt Core ecosystem, enabling voice, gesture, and AI-based control through ROS2 and MQTT.
View projectCommand Agent – AI Productivity CLI & Dashboard
AI-powered CLI and dashboard that unify development, automation, and project orchestration.
View projectAPI Nexus – Universal API Management Platform
API Nexus unifies API management, monitoring, and monetization into one developer-first SaaS platform.
View project
Comeback Dashboard — Demo Admin Dashboard
A responsive, accessible admin dashboard demo showcasing modern Next.js architecture, TypeScript, Tailwind CSS, server actions, and production-ready deployment on Vercel.
View projectViola – Cross‑Platform Motivational Wellbeing App
Viola is a bubble‑pop styled wellbeing platform for gratitude journaling (with photos), motivational quotes, and mental health tracking—delivered across web and a companion Expo mobile app.
View projectFeatured Blog Posts
Latest insights, tutorials, and thoughts on technology and development.
I Am a Self-Taught Software Engineer — And That Is Not a Weakness
A candid reflection on impostor syndrome, self-taught engineering, and why building real systems matters more than perfect interviews.
Read moreBuilding Subseat: Subscription Booking for Beauty & Wellness
A behind-the-scenes look at the product and engineering work I’m leading at Subseat: subscription-based booking that helps customers keep their favourite slots and helps businesses grow predictable recurring revenue.
Read moreBuilding Viola: A Wellbeing App for Gratitude, Motivation, and Mindful Tracking
A behind-the-scenes look at Viola (a project I own): daily gratitude journaling, motivational quotes, and wellbeing tracking designed to help you improve your mindset in 10 minutes a day.
Read moreLet’s Build Something Together
Available for remote engagements across time zones.
Ready to modernize your platform, ship an AI-driven product, or accelerate a multi-platform rollout? Drop a note and I’ll follow up with a tailored plan and next steps.

